Who would have thought little Hermione Granger would grow up to be the IT girl of Burberrys new winter campaign? What a transformation Emma Watson has made from frizzy haired school girl to an outright sophisticated young woman.

Christopher Bailey, Burberry’s Creative Director had this to say about the campaign “I wanted the images to represent both the rich history and the modernity of the Burberry brand, while at the same time reflecting a quiet beauty, timelessness and strength that is particularly significant today.”


Shot by famed photographen Mario Testino in and around the HQ of Burberry in London, the images to depict the rich history of the area whilst giving the designs a classic appearence just perfect for the winter months. I can even see Blair Waldorf floating around with that bag in the next season of Gossip Girl! The campaign will be seen in the Northern Hemisphere magazines from August.

Images: WWD via Bloom.acious